I’m a multidisciplinary designer with a background in advertising and marketing, focused on building thoughtful systems and polished digital experiences.
At Business Insider, I helped launch new high-impact ad formats and contributed to repositioning our custom ad portfolio — work that directly supported revenue growth and expanded our creative capabilities. I’ve since designed and executed hundreds of campaigns across major brands. Alongside campaign execution, I also managed and mentored small design teams, providing creative direction, feedback, and support to ensure high-quality work across projects.
Beyond campaign work, I’m especially drawn to projects that require structure: refining brand systems, building internal documentation tools, designing proposal concepts, and creating templates that make future work smoother and more efficient.
Whether I’m designing a new ad format, a promotional campaign, or a site experience, I’m always thinking about clarity, usability, and how the pieces fit together.
